Lladro Company - Its History
Lladro Mark and Logo
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- Its History
Lladró was founded in 1953 by the three Lladro brothers: Juan, José, and Vicente.
The founders derived from an agricultural background and formed the family company
in the village of Almácera, Spain, near Valencia. The Lladro family, after more
than fifty years, remain at the helm of the firm.
The characteristic and unmistakable style of the Spanish Lladro figurines relate, from an art historical standpoint, back to the elongated figures of the Mannerist period in Europe, circa 1515-1600. The Mannerist artists including the famous Spanish master, El Greco and his many followers produced painted works of art featuring figures with elegant and elongated body forms. Lengthy necklines, expressive arms, and long legs were all typical of the Spanish Mannerist style of art work and in the collectible Lladro figurines, this tradition is continued in sculptural
Lladro Mark and
| With a view of their works in the context of classical artwork, Lladro pieces have a distinct form and color. In
1971, a logo was created that represented the link both art and science, the basis
of all Lladró creations in fine porcelain. The logo joined an ancient chemical
symbol with a stylized version of a very popular flower from the local Valencian
region known as the “bellflower”.
This flower is incorporated as both a tribute to nature, the mother of clay, and to the region of Spain where Lladró was born. The
finishing touch to this corporate logo is the Lladró name printed below the
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