Tips by Dr. Lori

Promoting your Art

by Dr. Lori Verderame
Promoting your Art

I receive questions from artists about ways to promote their art and to gain exposure. The following checklist may be helpful for artists to assess the exhibition, sales, and promotional opportunities. I equate promotion, any type of promotion really, to looking for a job and I remember that my Dad would advise that "if you are looking for something, you need to tell everyone you know that you're looking."

Conduct a Survey

Familiarize yourself with the art offerings in your area. Use basic resources that are easily available like community newsletters, mall flyers, artist organizations, charity auctions, fundraisers. Think about places where your friends have shown their artwork or community sites that may not be conventional galleries or exhibition spaces but have the ability to show art and decorative items. (e.g., cafés, coffee shops, libraries, hospitals, etc.) 

Contact local groups

Contact your local park and recreation office or other community organizations. They often have events that include art work and sometimes offer artists opportunities to conduct a one day instructional program or seminar. Community art museums usually have dedicated space to show local artists’ work. It never hurts to ask. Many artists help the educational mission of the museum and show their work within that context before going on to local, regional, and national juried shows or dealership and gallery representation. Use the internet to identify opportunities for artists, events, and hosting locations.

Be old fashioned

Good, old fashioned hard work and community unity is always a solution.One approach is to organize your own event showcasing local artistic talent. Seek out volunteers, ask friends, other artists, and community members to contribute time and/or funding. Try to entice local community organizations or businesses to pitch in and host the event or support the cause. Arrange a child/adult art show. Many community businesses will help support the arts and if you plan something that can attract young people and seniors alike, you have a definite winner. Contact your state and local arts commission for information about grants.

Get an online appraisal of your artwork from Dr. Lori.

Schedule a Dr. Lori Event

Dr. Lori events
Dr. Lori presents her popular Antiques Appraisal Comedy Show around the world at 150 shows a year entertaining audiences. Ask us how to book an event for you.

Dr. Lori's Blog

Dr. Lori reveals insider information and tips about the world of antiques. Subscribe here »
3 Items to Avoid at Thrift Stores

3 Items to Avoid at Thrift Stores

Do you like to thrift shop for vintage items? Do you take the bargains you find at estate sales and auctions and flip them for profit? Discover three types of items including vintage signs and furniture that might look like bargains, but will be difficult to resell because their popularity is on the way out. Plus, Dr. Lori shares clues on which vintage and antiques items are trending up and can earn you more money when reselling.

Read More »