by Dr. Lori Verderame
When considering the issues of collectibles and value, remember that collectibles with staying power are those which reflect the time period in which they were made. American collectibles of the 1950s and 1960s demonstrate aspects of post-war society.
The popular Fisher Price pull toy from circa 1968 called Little Snoopy demonstrates America’s consumer society. In the 1960s, we see the rise of the mechanized work environment and America’s desire for the mass production of items. This is seen in the art of the period as Andy Warhol makes a splash with the repetitious and famous serigraphs of the Campbell Soup can.
Everything from plastic toys to car parts are brought to the consumer via the factory production line. This toy shows that mass production is the wave of the 1960s as American consumerism is on the rise. Children are just younger consumers. Fisher Price’s Little Snoopy is made of wood, with a printed paper (commercial lithography print) face and body, and plastic wheels — all of which show the relationship of the toy to what is happening in the society in which this toy was made.
Some Fisher Price toys bring strong values in the market with collectors. Snoopy is one of the best known and widely collected Fisher Price toys but there are many other pull toys in the same manner as Snoopy, too. The Fisher Price toy company made toys since the 1930s and the current factory in East Aurora, NY holds an annual convention and toy sale. In addition to new toys of the day, Fisher Price produced well known and recognizable toys that are one with the company like like the popping lawn mower, Chatter telephone, Little People, pull it yourself Xylophone, Timmy Turtle, etc. Educational toys by Fisher Price unite learning with play and typical Fisher Price toys in good condition can bring the attention of and cash from collectors.
Request an online appraisal of your Fisher Price collectible from Dr. Lori.